|
|
|
Finding a Diet Plan That Works for You
There are many reasons for people to be following a diet. Perhaps it is a special, doctor-advised regimen meant to control or prevent certain illnesses such as high blood pressure or diabetes. Maybe a diet is required due to particular food...
Important Steps That Can Lower Your Risk Of Colorectal Cancer
(NC)-March marks National Colorectal Cancer Awareness Month, and Barry Stein, President of the Colorectal Cancer Association of Canada and a colon cancer survivor, wants Canadians to know that the goal of the campaign is to generate...
Is Green Tea Good for Me?
Health Benefits of Green Tea by Jake Mayer, http://www.tea-dojo.com Scientific studies continue to show that green tea is good for you. Tea began its illustrious history as a Chinese medicinal drink, and only gradually did it become the popular...
Passive Smokers Can Get Breast Cancer! Learn how?
US scientists have claimed that secondhand smokers are at higher risk of Breast Cancer. Earlier, their research also led to them to the conclusion that young women smokers are more likely to get addicted to smoking than young men.
...
What Do You Really, Really, Want?
ONE
I was whining to a friend, asking "What do I want to do?" about my writing and she shot back, "How about asking 'What do I REALLY want?'"
TWO
I've been watching a dear, dear friend recovering her Self after years and years of serving...
|
|
| |
|
|
|
|
Chains aggressively wooing the fairer sex
Suppliers of medicines are unanimous that women's health has
been ignored until recently. However, effort seems to be made to
deal with this situation. "The majority of [drug store] shoppers
are women and always has been," said Jon Fiume, vice president
of retail operations and natural products of Ritzman Pharmacies.
"Certainly, there's been some different approaches to packaging
and things of that sort to attract the [female] shopper in a
stronger way than before."
Drugstores and food chains with strong pharmacy businesses, have
made inroads in dealing with women's health. This resulted in
better availability of literature. Moreover, pharmacists are
better-informed to answer customer questions.
Others decided to provide better access to women's
health-related products and information in their stores. CVS,
for example, has introduced a series of in-store initiatives
aimed at creating a more female-friendly shopping environment.
CVS has recently started to develop a redesigned beauty care
department. The set was moved to the front of its stores and a
special display unit, Healthy Women, was used as a "window" into
more traditional health care, leading the customer from beauty
into the OTC quadrant of the store. Such actions as introducing
a "look-good/feel-good" marketing strategy, the Healthy Women
set showcases beauty care, natural health and more
conventional
OTC products, grouped together to reflect a particular issue in
women's health. It is changed every two months. Currently, CVS
Healthy Women is concentrated on breast cancer awareness.
But such actions are not necessarily aimed at attracting more
women into the drugstore. Frankly speaking, it could be very
difficult due to the fact that 75%-80%of all drugstore customers
are women. The real problem is to drive up the total
marketbasket of those female shoppers. "If you support [a
dedicated section] with cross-merchandising and educational
[materials] ... you'll get multiple purchases," said Bayer
Consumer Care marketing director for nutritionals Michaela
Griggs.
Ritzman takes more of a detailed approach to promote women's
health. The chain has created dedicated supplement sections to
focus on heart
health, bone health, osteoporosis, PMS and menopause. But
Ritzman promotes other more traditional OTC women's
health-related items, such as OTC menstrual pain medications,
migraine-indicated analgesics and therapeutic hand lotions in
line with its other Pain relief and skin care offerings. "Thanks
to this, women are more likely to shop the entire store looking
for specific products rather than perusing just one specific
section" Fiume said.
About the author:
None
|
|
|
|
|
|